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ARMY FOOTAGE: When NATO invited a comedian along to reach a new audience

28 Jun 17

There’s been a lot just lately about going through influencers to talk to your audiences.

That all sounds a bit abstract on the face of it. What does that mean exactly? It means Jeremy Corbyn being interviewed by grime star JME in the run-up to the General Election. It also means a YouTuber being invited by NATO as part of a Press trip to sensitive exercises. I stumbled across this when listening to Emily Unia reporting from the trip on ‘From Our…

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