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AUNTIE SOCIAL: Why the BBC should be your new favourite corporate account

24 Aug 17

I’ve often said that the secret to decent digital communications in being human.

What is being human? You recognise it when you see it. It can be sharp and witty. It’s not corporate speak and its not jargon. Often when I’m training I’ll see a look of anguish on people’s faces. They’d like to be human. But they’re worried about what people would think. Step forward, the @bbcpress Twitter which has been on fire of late. But rather than be a branch…

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