Staffordshire news and blogs Monday 20 August 2018
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Predicting behaviour by measuring our brain’s ‘state’

20 Dec 17

The state of your brain can be used to predict your future decisions before you even see the options, researchers have discovered.

Drawing on methodologies and theories at the cutting-edge of neuroimaging and chaos theory, Nick Lee, Professor of Marketing at Warwick Business School, Sven Braeutigam, of the University of Oxford, and Carl Senior, of Aston University, argue that this knowledge can give important insight into how and under which circumstances…


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