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the curious tale of firey mcfireface: 5 things we learned from the creation of a social media behemoth

7 Apr 16

Sometimes a creative spark leaps out of nowhere, smacks you around the face and demands attention.

Here’s one such tale… by James Morton 5pm on a mundane Monday afternoon. A comms officer checks Twitter and chuckles about the ongoing Boaty McBoatface saga, the inevitable public hijacking of the Natural Environment Research Council’s competition to name their new vessel. “We should name our fire engines something like that,” responds a designer…


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